TUTORIALS

Everything You Always Wanted to Know About TRIZ But Had Nobody to Ask

Speakers: Małgorzata Przymusiała and Jerzy Obojski, Novismo Ltd.

Małgorzata Przymusiała – a graduate of the Department of Philology at the University of Lodz (Lodz, Poland), a member of international project teams, including Six Sigma and SAP corporate implementations at production facilities (metal industry).
A certified Level 3 MATRIZ specialist. A member of TRIZ project teams, and a consultant at TRIZ implementation projects. TRIZ trainer, the co-author of “State-of-the-Art TRIZ, Theory of Inventive Problem Solving. A guide for Level 1 certification by the International TRIZ Association (MATRIZ)” – the first TRIZ handbook written in Polish, 1st edition in 2017, translated to English (2018) and Hebrew (2021). A chairwoman of the Council on Methodology at The Scientific and Industrial Association TRIZ Poland (Stowarzyszenie Naukowo-Przemysłowe TRIZ Polska).

Jerzy Obojski – a graduate of the University of Warmia and Mazury (Olsztyn, Poland), a member of international project teams in ABB and Hitachi companies, including DFMA, FMEA corporate implementations at new product development (electrical industry). Author of several patents, facilitator, and trainer of a creative way of thinking workshops.
A certified Level 3 MATRIZ specialist. A member of TRIZ project teams, and a consultant at TRIZ implementation projects in Novismo. TRIZ trainer, the co-author of “State-of-the-Art TRIZ, Theory of Inventive Problem Solving. A guide for Level 1 certification by the International TRIZ Association (MATRIZ)”. A member of the Council on Methodology at The Scientific and Industrial Association TRIZ Poland.

Many people believe that being an efficient problem-solver, being an innovator, requires special inborn features or having genius’ genes. Most of people have no idea that there is a systematic, data-based and algorithmic approach to solving problems and it is available for everybody who wants to learn it. Its efficiency has been proven by successful cases in many companies around the world, small ones and global giants. The method is called TRIZ – the Theory of Inventive Problem Solving and it is still not enough popular, instead of more and more articles about it, books, websites, conferences and training. The lecture briefly presents the method, explains its origin and fundamental rules, indicates differences and similarities to other methods of problem solving. It also debunks some myths about TRIZ. Short workshop introduces selected TRIZ tools and explains their usage on simple examples.

Cognitive Filters and Psychological Inertia

Speaker: Marek Rudziński, nFactor.

Marek Rudziński – psychologist, senior consultant, top executive coach, lecturer, and trainer with 35 years of experience in international business training and consulting. Co-owner, co-founder, and Vice-president of Neuroedukacja Ltd. Polish-German consulting company established in 1991. nFactor is a business brand belonging to Neuroedukacja Ltd. Co-owner, co-founder, and President of Augmented Neural Systems Ltd. which develops software for automated VR psychotherapy in the field of cyberpsychology.
He is NeuroLinguistic Programming Trainer certified by Richard Bandler in 1994, and a co-author of many innovative training programs, including Sales Navigator – Consultative Selling, Sales Navigator For Challengers, Top Management Academy, and MBA Essential as well as the Structural Coaching method. He cooperates with Microsoft, IBM, Hewlett-Packard, HPE, Dell, Fujitsu, Lenovo, Cisco, SAP, Oracle, Asseco Poland, Asseco South Eastern Europe, PZU, Aviva, Warta, AXA, Open Life, Play, Orange, Santander, Bosch Siemens Housegerichte, BMW, PWPW, Polskie LNG, Gaz System, Novo Nordisk, Aspen, EY, Deloitte, Arthur Hunt, IDC and many others Polish SMB companies. He manages a team of consultants and salespeople who run very complex consulting and training projects on the Polish and international market, working with organizations in Europe, North Africa, Venezuela, Peru, Costa Rica, Turkey, Israel and South Korea.

Psychological inertia, or the difficulty of changing one’s cognitive (perceptual and thought) filters, manifests as the phenomenon of being stuck and is related to the difficulty of changing habitual ways of thinking. Cognitive errors of this type have been repeatedly described in the psychological literature as rigidity in thinking and perceiving, just to name the most famous work of Daniel Kahneman: Thinking, Fast and Slow.
NeuroLinguistic Programming (NLP) created in the 1970s by Richard Bandler and John Grinder as a method of coaching people through a process of personal change has developed a number of models and strategies designed to flex and change blocking ways of thinking. This lecture is going to discuss the two most important sources of psychological inertia from the point of view of NLP, namely: beliefs and metaprograms.
The basic patterns in our thinking called beliefs are the results of learning and at the same time become assumptions for future similar situations. The Law of Requisite Variety states that in a changing environment, always starting from the same assumptions will produce errors. However, some beliefs are transparent to us and not easily changed, and others we are aware of and can attempt to change and still it is not always easy. This lecture will introduce how beliefs are formed, how they are structured, and how they influence people’s communication, perception, and decisions. Also will be discussed what are the steps of the process of changing beliefs naturally and guided by a psychologist.
The second topic, which is going to be discussed in this lecture will be individual differences in mental strategies called metaprograms. These are patterns in thinking that fundamentally affect people’s perception, motivation, decisions, and make it difficult to communicate with people who have different thinking and learning styles. We will discuss whether this is a character or just a habit and how to possibly flex your thinking in this area.